How important are Serums for our Skin.

My bathroom cabinet is full to the brim with them. You’ll find the occasional cleanser or sheet mask in there, but you’ll have to wade through the sea of serums to get to them.

I have one for everything. Retinol for wrinkles. Antioxidants for prevention. Vitamin C for brightening. Hyaluronic acid for hydration. You name it, it’s there.

Why the obsession with serums? Cos they’re packed with active ingredients that get the job done. Plus, their lightweight textures sink deeply into the skin, delivering those goodies where they need to be to work their magic.

Serums are so good, I just can’t use them one at a time. More like two, or three. Here’s how I get the most out of them:


Why not use just the one? Well, you can totally do that. Sometimes, I do, too.

In summer, when my skin is soft and plump, I just use an antioxidant serum in the morning and alternate between a vitamin C and a retinoid serum in the evening.

But, in winter, my skin gets drier. I have to add a hyaluronic acid serum to the mix to keep my skin hydrated. Otherwise, it dries up, flakes and looks downright horrible.

If you’re trying to fix more than one skin woe, then using more than one serum makes sense. Some serums are multi-taskers, but sometimes, you just need something more powerful. That’s when you use two (or three) separate products.


Well, there isn’t a definite answer. But, I’d stop at 3. Cos if you add more than that, you’re just throwing money away. Plus, it’ll take you an hour to finish your skincare routine.

If you have lots of different skin woes to fix, I recommend you go for a multitasking serum and then add one or two to address your most pressing problem.

Let’s say, you want to reduce wrinkles, hydrate your skin and fade your dark spots. I’d opt for a hydrating retinol serum (the multi-tasker) and then add a hydroquinone serum to help fade the dark spots even faster.


As a general rule, the order depends on the texture. The lightest-textured serums go first and the thickest-textured serums go last.

But I also like to take into consideration the type of active ingredient your serum has. Retinoids, vitamin C and anything that targets dark spots should be applied on clear skin to better be able to penetrate it.

Let’s say that it’s winter and I’m using a hyaluronic acid serum to drench my skin in moisture and a retinol serum to treat wrinkles. Unless the retinol serum has a far thicker texture than the hyaluronic acid serum, I go in with the retinol first.

My reasoning is simple: wrinkles are, for me, a more serious concern that dehydration. I want that retinol to be the first thing that hits my skin after cleansing so I know that nothing stands in its path to the deeper layers. Hyaluronic acid works well even when left on the surface of the skin so it makes sense to apply it later.

To make it easier for your serum to penetrate your skin, apply it after cleanser and exfoliating (only if you’re exfoliating that day – don’t do this every time!) but before moisturizer.

Your moisturizer has a much thicker texture that makes it difficult for serums to get through it. If you apply your moisturizer first, you’re sabotaging its effectiveness. You can totally layer all the serums you need. Just make sure you apply those with the lightest texture and most important actives first.

Keep calm and Beautiful with Brains on!

source: @Giorgia Guazzarotti

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